FRHI HOTELS & RESORTS INTERNAL COMMUNICATIONS

Expansion of Makkah tourism sector and the introduction of new laws governing Saudisation has hindered the hotels abilities to recruit and retain colleagues
Development an internal communications campaign to attract and retain our colleagues an “employer of choice program” that not only focuses on internal communications but act as a catalyst for local and regional Government relations program. This will involve developing, and sometimes merging, HR programs that had already been established.

The campaign’s main objective was to create brand ambassadors and to retain, reward and recognise FRHI’s employees
Adalid developed and implemented a communications program to include different stakeholders; the government, employees, schools, universities and the media
Developed “employer satisfaction survey”

From building the whole communications foundation to managing and implementing small details, such as running a messaging workshop, organising a media training session for the campaign’s official spokespeople (from HR)
Launched the campaign through an official press conference which was followed by a series of articles, releases, bi-monthly news letter and 1-2-1 interviews around the campaign’s goals and objectives
Entered three of our employees into internationally recognized awards

FRHI employees retention rates increased dramatically
FRHI’s employee won Hotelier ME Employee of the Year award
The campaign generated over 42 media (print & broadcast) hits and over SR 500,000 in advertisement value
The campaign achieved its objectives and increased production by employees which was measured through guest surveys