SAUDI WATER & POWER FORUM – Oct 2009

Issue

  • Saudi Water and Power Forum is one of the premier forums in the Region with vast investment opportunities in the Kingdom. Although media awareness in the past was limited, the business deals that have been generated are extensive
  • CWC appointed Adalid to manage all media relations surrounding the forum, which included, but was not limited to, distribute press releases, provide on-the-ground support and to raise awareness surrounding the forum

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FRHI Hotels & Resorts Internal Communications

Issue

  • Expansion of Makkah tourism sector and the introduction of new laws governing Saudisation has hindered the hotels abilities to recruit and retain colleagues
  • Development an internal communications campaign to attract and retain our colleagues an “employer of choice program” that not only focuses on internal communications but act as a catalyst for local and regional Governmentrelations program. This will involve developing, and sometimes merging, HR programs that had already been established.

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Institue for Civic Leadership visit to KSA

Issue

  • Bad perception about Saudi Arabia and its culture in America
  • Security issues around American citizens visiting Saudi Arabia
  • HRH Princess Reema Bint Bandar Bin Sultan is a member of the board at the Dwight School and extended an invitation to ICL students and their staff

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Dallah – CSR media workshop

Issue

  • Lack of Jeddah-based media knowledge when it comes to differentiating between CSR and Philanthropy
  • Weak cooperation from the Jeddah-based media in communicating Dallah Albaraka’s CSR activities through their outlets
  • Poor skills and capabilities in reporting CSR initiatives and activities

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Philips Healthcare

Issue

  • Philips KSA needed to establish an effective communications program that targets key influencers. The principal goal of such a program was to maximize credibility in Philips KSA.
  • Philips was focused on improving patient outcomes and enhancing clinical workflows in Saudi Arabia.

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3rd Saudi Insurance Summit 2009

Issue

  • Increasing clutter in forums across the GCC 
  • With increasing competition, IIR Middle East needed to retain existing attendees and attract more in order to ensure the success of the event and to increase participation from Local and International Organisations

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National Prawn Company (NPC)

Issue

  • Lack of awareness surrounding NPC
  • Negative perception of NPC amongst key stakeholders (local Government, Media and Al Lith residence)
  • Development of Corporate Communications department
  • Launching of brand in the Kingdom

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A WOMAN’S STAND!

Issue

  • Breast cancer is the most common form of cancer in Saudi Arabia and is also the leading cause of death of women within the Kingdom
  • Many within the Kingdom are misinformed or have no clear knowledge on breast cancer as discussing it is seen as a taboo

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RIM (Blackberry)

Issue

  • Media awareness in the past was limited
  • RIM appointed Adalid to manage all media relations, which included, but was not limited to, distribute press releases, features stories, interviews byline articles and participating in forums
  • Lack of a spokesperson and people on the ground

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King Khalid Awards

King Khalid Awards Announcement

Adalid handled the announcement press conference , media relations, and secured over 50 coverage in print, broadcast and online outlets

King Khalid Awards VIP Event

Adalid invited the media to the VIP event under HRH Prince Niaf & HRH Prince Salman’s patronage, managed 1-2-1 media interviews and secured over 40 media outlet attendance from print, broadcast and news-wires