SAUDI WATER & POWER FORUM – Oct 2009

Issue

  • Saudi Water and Power Forum is one of the premier forums in the Region with vast investment opportunities in the Kingdom. Although media awareness in the past was limited, the business deals that have been generated are extensive
  • CWC appointed Adalid to manage all media relations surrounding the forum, which included, but was not limited to, distribute press releases, provide on-the-ground support and to raise awareness surrounding the forum

Insight

  • Adalid conducted media distribution of two press releases to all Saudi dailies
  • Adalid managed some interview opportunities with the Minister of Water & Electricity, Eng. Abdullah Al-Husayn, Dr. Adil Bushnak and forum speakers

Expertise

  • Adalid worked as the SWPF 2009 press office prior and during the forum
  • Adalid managed the SWPF 2009 media registration desk and media centre
  • Adalid provided on the ground support during the entire forum
  • Adalid ensured adequate photographs of the forum and its sponsors

Impact

  • The forum achieved high levels of awareness and received over 85 media hits in Saudi dailies, magazines and on-line worth over SR 800,000 in advertising value
  • Excellent television turnout for the forum including: CNBC Arabia, Saudi TV Ch1 and Al-Ekhbariah TV
  • Adalid succeeded in securing media interview opportunities for SWPF 2009 sponsors and speakers, with local and international media outlets present at the forum, including Reuters and Dow Jones