3rd Saudi Insurance Summit 2009

Issue

  • Increasing clutter in forums across the GCC 
  • With increasing competition, IIR Middle East needed to retain existing attendees and attract more in order to ensure the success of the event and to increase participation from Local and International Organisations

Insight

  • To promote the forum in the current economic crisis as the region’s leading Insurance forum by focusing on regulatory issues and there effects on the industry over the last years, new entrants into this thriving market and how the sector will develop in the future

Expertise

  • To generate interest amongst the Saudi business and media communities we had to tailor and focus our messages and communication
  • Developed and implemented a comprehensive local media relations programme surrounding the forum organisers, Saudi government ministers, and participants
  • Distributed and localised all media materials and helped to coordinate a full-scale press centre during the four-day event

Impact

  • International media coverage gained with endorsements from leading Arab and international businessmen
  • Front page coverage of the event in Saudi dailies
  • Coverage appeared on regional TV and radio stations and in local and international publications, ensuring comprehensive messaging throughout Saudi Arabia, the GCC, and beyond