RIM (Blackberry)

Issue

  • Media awareness in the past was limited
  • RIM appointed Adalid to manage all media relations, which included, but was not limited to, distribute press releases, features stories, interviews byline articles and participating in forums
  • Lack of a spokesperson and people on the ground

Insight

  • Adalid conducted media distribution of press releases to all Saudi dailies
  • Adalid managed all media events, sponsorships and speaking opportunities

Expertise

  • Adalid worked as the press office and local spokesperson (as RIM had no one on the ground)
  • Adapted all international materials and releases for the Saudi Market

Impact

  • Adalid succeeded in securing media coverage for RIM and increased the Media coverage share to second only to Nokia at the time