Measurement and Evaluation
Adalid has a range of tools and measurement systems to evaluate the success of our communication activities. We can also tailor any process to ensure the most suitable system for our clients.
Tools for Measurement:
- Media coverage analysis according to advertising value
- Perception audits to benchmark; amongst the media, employees and customers/main targets
- Re-perception audits to analyze the change/development on the clients reputation or image
- Customer feedback