PHILIPS HEALTHCARE

Philips KSA needed to establish an effective communications program that targets key influencers. The principal goal of such a program was to maximize credibility in Philips KSA.
Philips was focused on improving patient outcomes and enhancing clinical workflows in Saudi Arabia.

Thoroughly educating and enhancing the public profile of Philips KSA with selected local journalists and Key Opinion Leaders who cover Philips KSA business: public sector, private institutions, healthcare, lighting and consumer lifestyle.
Raise awareness of Philips KSA among a broader audience locally to help Philips KSA in general secure a 'Seat at the Table' with key decision makers and influencers in the region.
Deepen Philips KSA relationships with key institutional local audience to encourage sustained involvement.

Communicated a compelling rationale in Philips KSA through its history and track record not just in the Region but Globally.
Developed a research with the “Economist” on the current state of Saudi health care and innovations.
Through press coverage, we will build awareness and recognition of the real value of Philips KSA. When the story and timing are right, coverage in the key national/trade media increased visibility within target audiences. This publicity also reinforced the same positive messages to employees, potential partners and existing clients.
Positive media coverage which provided strong third-party endorsement of Philips KSA.

The formulation of forum with the Ministry of Health that was headed by Philips KSA.
The creation of a committee by the Ministry of Health on the recommendations of the Philips Economist white paper.