Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics, and coordinating the technical aspects before actually executing the modalities of the proposed event. The recent growth of festivals and events as an industry across the Kingdom means that event management can no longer be ad hoc. Events and festivals, such as the JEF, have a large impact on their communities and, in some cases, the whole country.
