RIM (BLACKBERRY)

Issue

• Media awareness in the past was limited
• RIM appointed Adalid to manage all media relations, which included, but was not limited to, distribute press releases, features stories, interviews byline articles and participating in forums
• Lack of a spokesperson and people on the ground

 

Insight

• Adalid conducted media distribution of press releases to all Saudi dailies
• Adalid managed all media events, sponsorships and speaking opportunities

Expertise

• Adalid worked as the press office and local spokesperson (as RIM had no one on the ground)
• Adapted all international materials and releases for the Saudi Market

Impact

• Adalid succeeded in securing media coverage for RIM and increased the Media coverage share to second only to Nokia at the time